Image
Library Catalog
Summary
Intended for students and professors, this title deals with the principles of marketing.
Call Number
HF 5415 .G675 2012
Edition
2nd ed.
Publication
New York, NY : McGraw Hill/Irwin, 2012
Description
p. 422 : color illustrations ; 28 cm.
Subjects
Assessing the marketplace Marketing Marketing research and information systems
Contents and Notes
Includes bibliographical references and index.
Authors and Contributors
Grewal, Dhruv Levy, Michael
System ID
3b46039dff
ISBN
9780073404875
Authors and Contributors
Grewal, Dhruv
Levy, Michael
Forms and Genres
Book
Non-Fiction
Subjects
Assessing the Marketplace
Marketing
Marketing Research and Information Systems